About

I fix boring webinars.

Not with hype. With structure.

I’m Ernie. I help solopreneurs turn webinars into a dependable growth system by fixing the mechanics that quietly undermine results — registration, attendance, engagement, and conversion.

If you’re allergic to hype and tired of guessing, you’re in the right place.


Why most webinars don’t work

It’s not your confidence, your slides, or your personality.

Most webinar advice focuses on surface-level tactics — better hooks, more urgency, louder calls to action. That works occasionally, but it doesn’t create consistency.

Webinars fail when structure is missing. When the promise isn’t clear. When the flow doesn’t hold attention. When engagement doesn’t guide thinking. When the decision path feels awkward.

Fix the structure — and the rest gets easier.


My approach

Calm. Clear. Repeatable.

Structure first

We fix the mechanics before adding tactics, tools, or urgency.

No hype required

If a system needs pressure to work, it’s fragile. We build systems that earn decisions.

Ethical use of AI

AI supports clarity and execution — it never replaces your judgment or voice.

Built for real life

No teams. No 20-hour funnels. Just what moves the numbers that matter.


Who this is for

This work is for solopreneurs who want clarity, not theatrics.

  • You want predictable webinar results, not occasional wins
  • You value structure over motivation
  • You want to sell without feeling salesy
  • You’re building something sustainable, not flashy

What to do next

Choose the path that matches where you are today.

Get clarity first

Take the free training to identify your weakest link and the first fix.

Install the foundation

Entry installs the structure that makes webinars convert consistently.

Advanced optimization is coming next — after the foundation is solid.